London — A video campaign urging ethnic minority communities to take the Covid-19 vaccine is to be aired simultaneously by the main British broadcasters on Thursday.

The national television broadcast, which features personalities including Adil Ray, Moeen Ali, Denise Lewis, Romesh Ranganathan, Meera Syal, David Olusoga and Beverley Knight, addresses cultural concerns about the vaccine in minority communities, the Guardian writes.

The video will be screened, at 9.56pm, by the commercial broadcasters ITV, Channel 4, and Channel 5, as well as by Sky TV channels. The BBC’s charter prevents it from taking part in campaigns, but the public broadcaster will cover the campaign on key TV and radio programmes throughout the day.

Watch video from BBC :