BENGALURU — Mahindra and Adfactors took home the Platinum award for Best in Show at the South Asia SABRE Awards ceremony in Bangalore last night, for a campaign that focused on improving educational opportunities for girls across India, Holmesreport writes.

The campaign picked up a further three SABRE Awards on the night, with judges lauding the initiative for its “insight, impact and intelligent presentation.”

It was also a good night for MSL India which led all agencies with seven SABRE Awards, including Diamond SABRE Awards for Reputation Management and Research & Planning. Perennial heavyweight Adfactors took home six Gold SABRE Awards, as did AvianWE including its Chase subsidiary, while Genesis BCW clients won five.

The Mahindra campaign beat four other strong finalists to take home the Platinum award, in order:
#2 Yeh Diwali HONOR Wali’ (A Diwali with HONOR) — HONOR with Genesis BCW
#3 LET PEOPLE SPEAK #Nooutsidefoodincinema (F&B crisis) — PVR Cinemas with AvianWE
#4 Creating an association of multi-sectoral partners to accelerate road safety in Gurugram — ABInBev with AvianWE
#5 Listening is Seeing — Audible with Edelman India

The prestigious CEO of the Year honour was awarded to Ola’s Bhavish Aggarwal. OYO, meanwhile, was named Company of the Year.